Digital Marketing Fundamentals

Most beginners fail because they learn tactics before strategy. This ebook gives you the complete picture first: how channels, funnels, targeting, and analytics fit together — then shows you how to build your first real marketing plan, step by step.

Who this ebook is for: Complete beginners, small business owners doing their own marketing, career switchers, and students who want a structured foundation before specializing. Start here if you're new — every other skill builds on this one.

What you'll learn:

• The core strategy behind every successful campaign: audience, offer, channel, message
• How marketing funnels work and how to build your first one from scratch
• An honest tour of every major channel — SEO, email, social, paid ads — and when to use each
• How to define your ideal customer so every campaign speaks to a real person
• The metrics that matter (and the vanity numbers that waste your time)
• How to build a simple 90-day marketing plan for any product or service

Inside the ebook:

• 14 chapters moving from strategy to execution
• Real campaign examples broken down piece by piece
• A fill-in customer persona worksheet and channel selection guide
• A 90-day starter plan template you can adapt to any business

Format: Digital PDF ·