{"product_id":"the-google-ads-playbook-run-profitable-paid-campaigns-from-day-one","title":"The Google Ads Playbook","description":"\u003cp\u003eGoogle Ads puts your business in front of people who are actively searching for\nwhat you sell. Done right, it's the fastest path to predictable traffic and sales.\nDone wrong, it burns your budget fast. This playbook shows you how to do it right —\nfrom your first campaign to consistent, profitable results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho this ebook is for:\u003c\/strong\u003e Small business owners, freelancers, and\nmarketers running their first paid campaigns — or anyone who has tried Google Ads,\nwasted money, and wants to understand what went wrong and how to fix it.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat you'll learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHow Google Ads actually works: the auction, Quality Score, and what determines your costs\u003c\/li\u003e\n  \u003cli\u003eCampaign and ad group structure that keeps budgets under control\u003c\/li\u003e\n  \u003cli\u003eKeyword research for paid search: match types, negative keywords, and intent\u003c\/li\u003e\n  \u003cli\u003eWriting ad copy that gets clicks from the right people — not just anyone\u003c\/li\u003e\n  \u003cli\u003eLanding page essentials: why traffic fails to convert and how to fix it\u003c\/li\u003e\n  \u003cli\u003eHow to read your data, cut losing campaigns, and scale what works\u003c\/li\u003e\n  \u003cli\u003eRemarketing: how to bring back visitors who didn't buy the first time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eInside the ebook:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e14 chapters from account setup to campaign optimization\u003c\/li\u003e\n  \u003cli\u003eReal campaign walkthroughs with annotated screenshots\u003c\/li\u003e\n  \u003cli\u003eA keyword research worksheet and campaign launch checklist\u003c\/li\u003e\n  \u003cli\u003eA weekly optimization routine that takes less than 30 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Digital PDF · Delivered to your email after checkout ·\nRead on any device · Covered by our 7-day money-back guarantee.\u003c\/p\u003e","brand":"GrowthLab Academy","offers":[{"title":"Default Title","offer_id":53431742497034,"sku":null,"price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/2565\/1210\/files\/google_ads_playbook.png?v=1785025742","url":"https:\/\/growthacademy-lab.com\/products\/the-google-ads-playbook-run-profitable-paid-campaigns-from-day-one","provider":"GrowthLab Academy","version":"1.0","type":"link"}