{"product_id":"the-copywriting-starter-guide-write-words-that-sell","title":"The Copywriting Starter Guide","description":"\u003cp\u003eGood copywriting is the difference between a page people scroll past and one they\nbuy from. This starter guide teaches you the core principles of persuasive writing —\nheadlines, hooks, calls to action, and the simple structures that work across every\nchannel.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho this ebook is for:\u003c\/strong\u003e Beginners who write their own product\ndescriptions, social captions, emails, or ads and want their words to actually\nconvert — no prior writing experience needed.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat you'll learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eThe psychology behind why people buy — and how to write to it\u003c\/li\u003e\n  \u003cli\u003eHow to write headlines that stop the scroll and demand attention\u003c\/li\u003e\n  \u003cli\u003eThe AIDA framework: Attention, Interest, Desire, Action — applied to real examples\u003c\/li\u003e\n  \u003cli\u003eProduct descriptions, CTA buttons, and email subject lines done right\u003c\/li\u003e\n  \u003cli\u003eThe 5 most common copywriting mistakes and exactly how to fix them\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eInside the ebook:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e8 focused chapters from principles to practice\u003c\/li\u003e\n  \u003cli\u003eBefore\/after rewrites showing weak copy transformed into strong copy\u003c\/li\u003e\n  \u003cli\u003eA swipe file of proven headline formulas and CTA structures\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Digital PDF · Delivered to your email after checkout ·\nRead on any device · Covered by our 7-day money-back guarantee.\u003c\/p\u003e","brand":"GrowthLab Academy","offers":[{"title":"Default Title","offer_id":53431741251850,"sku":null,"price":4.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/2565\/1210\/files\/copywriting_starter_guide.png?v=1785025244","url":"https:\/\/growthacademy-lab.com\/products\/the-copywriting-starter-guide-write-words-that-sell","provider":"GrowthLab Academy","version":"1.0","type":"link"}