{"product_id":"digital-marketing-fundamentals-the-complete-beginners-playbook","title":"Digital Marketing Fundamentals","description":"\u003cp\u003eMost beginners fail because they learn tactics before strategy. This ebook gives\nyou the complete picture first: how channels, funnels, targeting, and analytics fit\ntogether — then shows you how to build your first real marketing plan, step by step.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho this ebook is for:\u003c\/strong\u003e Complete beginners, small business owners\ndoing their own marketing, career switchers, and students who want a structured\nfoundation before specializing. Start here if you're new — every other skill builds\non this one.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat you'll learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eThe core strategy behind every successful campaign: audience, offer, channel, message\u003c\/li\u003e\n  \u003cli\u003eHow marketing funnels work and how to build your first one from scratch\u003c\/li\u003e\n  \u003cli\u003eAn honest tour of every major channel — SEO, email, social, paid ads — and when to use each\u003c\/li\u003e\n  \u003cli\u003eHow to define your ideal customer so every campaign speaks to a real person\u003c\/li\u003e\n  \u003cli\u003eThe metrics that matter (and the vanity numbers that waste your time)\u003c\/li\u003e\n  \u003cli\u003eHow to build a simple 90-day marketing plan for any product or service\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eInside the ebook:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e14 chapters moving from strategy to execution\u003c\/li\u003e\n  \u003cli\u003eReal campaign examples broken down piece by piece\u003c\/li\u003e\n  \u003cli\u003eA fill-in customer persona worksheet and channel selection guide\u003c\/li\u003e\n  \u003cli\u003eA 90-day starter plan template you can adapt to any business\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Digital PDF ·\n\u003c\/p\u003e","brand":"GrowthLab Academy","offers":[{"title":"Default Title","offer_id":53413907792138,"sku":null,"price":35.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/2565\/1210\/files\/digital_marketing_fundamentals.png?v=1784745501","url":"https:\/\/growthacademy-lab.com\/products\/digital-marketing-fundamentals-the-complete-beginners-playbook","provider":"GrowthLab Academy","version":"1.0","type":"link"}